Built to give you freedom

As California natives and life-long friends, our co-founders gathered to pull their deep knowledge and expertise together to answer an urgent question.

How do we leverage technology to build a place where produce professionals can come & easily discover produce they want to buy?

Uniquely designed for the fresh produce industry, Growerstock is simply the most powerful trading platform available today.

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Management Team


Tony Nuovo

Co-founder & CEO

Born and raised in Monterey California, Tony brings a combined fifteen years experience in the food service and technology industries. Tony has played an integral role in the new market and business ideation, development and design of cutting edge mobile applications, innovative consumer products, IoT and ecommerce solutions for a range of both startup and corporate clients that has included Nokia, HP, Samsung and many others.


Marc Levin

Co-founder & COO

A Los Angeles native, Marc's expertise has developed over twenty years of marketing and sales management experience working with Microsoft, The Walt Disney Company, Yahoo! and CNN. Marc brings to Growerstock the needed CRM experience to guide our partners as we lead the transformation of the traditional marketplace to the advantages of mobility in the digital marketplace.


Dave Marotta


David Marotta, born and raised in Southern California, brings over a decade of experience in the fresh produce industry. David’s diverse skillset and clear understanding of customer needs in retail, foodservice, and wholesale sales channels, including his operational aptitude for grower finance,  harvest scheduling, and logistics provide expert knowledge of the today’s marketplace.


Frank Nuovo


Frank led Nokia’s design research and strategy for the corporation whose story of growth, innovation, and unique company culture many consider to be one of the most successful in modern history. In 2012, Frank launched Design Studio Nuovo, and along with his associates have been collaborating with various international start-ups and corporate clients in the development of unique and cutting edge technologies.


Gerardo Herrera

Brand Experience & UI/UX

Gerardo Herrera’s unique hands on expertise and experience has driven creation of numerous compelling and highly successful “total brand experience” solutions. His combined digital and physical product, packaging, brand identity, visual communications, user interface and user experience designs have together resulted in globally recognized award winning solutions for mobile communications, augmented reality, smart and bio sensing wearables for both consumer and enterprise.



Jon Siegel

Strategic Partnerships

Jon brings his diverse set of skills and extensive knowledge to Growerstock marketing and business development. Serving both the grower and buyer segments of our business, Jon will apply over 30 years of experience working with market leading companies including Andersen Consulting, Paramount Pictures, The Walt Disney Company and the Public Broadcasting Service (PBS) – to name a few.

Industry Advisors


Len Cole
CEO of Coastal Fresh Farms


Robert Bauer
Food Industry Entrepreneur


Joe Fleskoski
Robert Mann Packing


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